Co-Founder and CTO · Oct 2023 to Sep 2026
Santa's AI Lab
A consumer product lab in Santa Monica, backed by Floodgate and Rainfall, in search of products so good that people tell their friends about them. Eleven products in under three years. Some found users, some failed fast, and each one changed what we built next.
Stella Foster was the one that found its audience: an assistant you reach by calling or texting any phone, including a flip phone. Outside Agent is the platform we had to build underneath it, and it outlived the lab.
Still live: Outside AgentStella FosterForm NumberLab archive
Talks and demos
Press: KTLA on Stella Foster, how a phone call is helping seniors use AI
The journey
Newest first. Archived products still have their original sites.
Form NumberAn AI intake specialist with its own phone number.
Outside AgentInfrastructure for reliable phone, SMS, and web agents.
Stella V2Stella rebuilt to serve the needs of the Hasidic Jewish market.- Stella V1A phone-and-text AI assistant designed to make AI accessible to seniors.
myDrScoutHelp people find the right doctor for a specific concern.
Modern FDAA clearer, friendlier way to explore and understand FDA data.
Health GCA personal general contractor for navigating healthcare.
TaginHand off the calls and hold times that make healthcare exhausting.
FlockTurn a voice conversation into a researched newsletter.
UntangleA voice-first writing companion for emails, reports, and essays.
MixMatchFace blending, celebrity matching, and playful image transformations.
Iceberg AIAn AI-native messenger for themed chats and shared identity.
November 2023 · first experiment
How it ended
The lab wound down in 2026. My co-founder Jacob Catalano wrote the closing note, a first-person account of what we got wrong about consumer AI and when he thinks the market actually becomes ready.